Receive a 30 minute full-account audit with NordicLoom.
What to expect
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What to expect *
Our audit serves as a consultative assessment of your current strategies and setup. It’s valuable for companies already running ads as well as those who just want some good advice before getting started. We’ll assess your conversion tracking setup, keyword strategy, account structure, bidding settings, ad copy effectiveness, and overall campaign alignment with your business goals.
Additionally, we’ll review ad assets, retargeting strategies, and landing page relevance to ensure your ads are driving maximum conversions. By the end of the session, you’ll have clear insights and actionable recommendations to enhance your ad performance and improve ROI.
Areas of focus
Conversion Tracking Implementation
Ensuring accurate tracking with tools like OCT, Tracklution, and CallRail to improve data reliability and campaign performance.
Campaign Settings
Reviewing bidding strategies and geo-targeting to align with business goals and maximize ROI.
Retargeting Strategies
Evaluating audience segmentation and display campaigns to improve retargeting effectiveness.
Keyword Strategy
Evaluating keyword selection, match types, and search volume to ensure relevance and effectiveness.
Ad Copy Performance
Analyzing headlines, keyword insertions, and messaging to improve relevance, CTR, and conversion rates.
Landing Page Optimization
Assessing landing page quality, CTAs, images, and relevance to ads to improve conversions.
Account Structure
Assessing campaign organization, audience targeting, budget allocation, and segmentation to improve efficiency.
Ad Assets
Checking the use of sitelinks, call extensions, catalogues, images, and logos to enhance ad visibility and engagement.
CRM & Call Tracking Integration
Reviewing CRM usage and call tracking setup to ensure proper attribution and lead management.