Pioneering Search Marketing

Future-proof your lead generation with a more comprehensive and measurable Google ads funnel.

Revenue-Based Bidding

CRM Integration

Server-Side Tracking Setup

Conversion Rate Optimisation

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Using Google Ads?

Skip the Struggle. Let Us Do It Better.

We drive high-quality leads through advanced targeting, intent-based keyword strategies, and AI-driven bidding. By implementing conversion tracking and offline conversion imports, we optimize campaigns for real business impact. Our use of dynamic search ads (DSAs) and responsive search ads (RSAs) ensures broad yet precise reach while continuously improving performance.

Increase lead inflow

Maximizing ROAS means smart bidding, attribution modeling, and deep conversion analysis. We utilize automated bid strategies (e.g., Target ROAS, Max Conversions) and optimize ad spend through real-time dashboards and multi-touch attribution, ensuring every dollar is invested efficiently.

Improve ROAS

In the evolving digital landscape, the decline of third-party cookies necessitates a robust first-party data strategy. Implementing server-side tagging and Google Enhanced Conversions ensures accurate tracking and audience targeting. Utilizing tools like Tracklution, which improves conversion accuracy by 34.2% (avg), enhances attribution while maintaining privacy compliance.

Use first-party cookies

Build tested landing pages

High-converting landing pages are fast, mobile-first, and optimized for ad intent. We use A/B testing, heatmaps, and dynamic text replacement (DTR) to maximize relevance and Quality Score, lowering CPCs and increasing conversions.

We integrate Google Ads with your CRM to track and nurture leads effectively. Through Tracklution, Zapier, and offline conversion imports, we close the loop between ad spend and actual revenue. Automated lead scoring and segmentation ensure sales teams prioritize the most valuable leads.

Integrate your CRM

Case Study

How we generated 158 qualified leads (in just 3 months) for Dynamic HVAC.

NordicLoom partnered with Dynamic Heating & Cooling, a growing HVAC provider in Ontario, to implement a data-driven PPC strategy that scaled lead generation while keeping costs low.

Goals & Challenges

✅ Generate 60+ monthly leads within three months
✅ Keep cost-per-acquisition (CPA) below $65
✅ Optimize landing pages for mobile-first conversions

Strategy & Execution

🔹 Campaign segmentation: Split residential & commercial services, filtering irrelevant searches
🔹 Landing page optimization: Custom pages based on intent, with clear CTAs & social proof
🔹 A/B testing: Headlines, ad copy, and bidding strategies refined for maximum performance
🔹 Advanced tracking: UTM tracking & call reporting to measure real conversions

Results (First 3 Months)

✅ 158 leads generated, surpassing the target
✅ 70+ monthly leads within 60 days
✅ CPA at $62.76, staying below budget
✅ 9.65% conversion rate, continuously improving

A well-executed PPC strategy delivered high-intent leads and scalable growth

Book a free 30 minute audit to learn how you can implement our frameworks and scale your lead inflow.

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We fit into your tech stack.

A Simple, But Thoroughly Designed Process.

1. Discovery Call

At NordicLoom, we recognize that each business has unique needs. We offer a free discovery call to discuss your challenges and goals. During the call, we’ll introduce ourselves and review your current situation, identifying any issues. This helps us understand how we can support you and explain how our services can meet your needs. Our goal is to tailor our skills for your business. This call allows us to see if we can collaborate.

2. Onboarding

Our process starts with defining clear ROI goals, followed by securing access to essential platforms, including Google Ads, your website, Google Tag Manager (GTM), and your CRM. We also implement server-side tracking, ensuring accurate data attribution while maintaining compliance. Call-tracking integration follows to track phone leads effectively. Finally, we set up and test a full data flow, verifying that every lead—whether from calls or forms—is correctly attributed and synced with your CRM and Google Ads for real revenue tracking.

3. Funnel Building

With all tracking and integrations in place, we move on to launching high-performing ad campaigns. This phase includes keyword research, audience segmentation, and ad copy optimization to ensure maximum relevance and impact. We implement A/B testing for creatives and landing pages, fine-tune bidding strategies, and set up call extensions where applicable. Our focus is on driving conversions, improving Quality Scores, and maximizing ROAS through continuous monitoring and data-driven adjustments.

4. Optimisation

After building a solid foundation, we shift from execution to precision scaling. This phase focuses on refining key Google Ads metrics—monitoring CTR, CPC, Quality Score, and ROAS to ensure peak efficiency. We analyze top-performing segments, leverage AI-driven bidding, and implement 1% tweaks that drive exponential growth. By continuously testing new ad formats, refining messaging, and adjusting bids in real-time, we keep CAC low and conversion rates high. This data-driven approach ensures sustained profitability and long-term market dominance

About

I started NordicLoom because modern marketing isn’t about guesswork—it’s about data, automation, and machine learning-driven precision. Businesses waste millions on inefficient ad spend, and I saw the opportunity to change that. By leveraging real-time bidding algorithms, conversion modeling, and AI-driven audience segmentation, we don’t just run ads—we engineer performance. The digital landscape evolves fast, and I thrive on staying ahead, using data to scale companies efficiently in a world where attention is the most valuable currency.”

“

Carl Baggesen, Founder

“During the few years that I have worked alongside Carl he has been a dependable and results oriented partner who never skimps on quality and takes pride in providing value”

Bastian Hansen, Oxford University

  • All of our prices are custom. We charge a fixed monthly retainer based on your needs and goals, with the minimum retainer typically starting at $1200/month. We would expect you to have a dedicated ad spend of at least $2000-$3000.

  • No! We don’t believe in locking our clients into long-term binding contracts. You can opt-out any month.

  • Not to worry! We will help you get set up and connected with our manager account.

  • Book a free discovery call below or schedule an audit to hear more about how we can help!

Frequently Asked Questions

What B2C Service Providers Need to Know: Creating Future-Proof Search Marketing

Download our latest guide for B2C service providers HERE.